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Marketing and Public Relation Department

Objective of department

General objectives

  • Promoting the Institute’s image
  • Market and competitions research
  • Attraction the new market segments / financing funds

Specific Objectives

  • Informing the beneficiaries and potential beneficiaries about the Institute’s activities
  • The Institute’s web page administration
  • Elaboration of Institute’s publishing plan
    Analyzing the advertising offers and identifying the most favorable promoting ways
  • Designing advertising papers/products
  • Collaboration with advertising agencies and mass-media
  • Analyzing the competition and identifying it’s strengths and weaknesses
  • Realizing the market research in order to determine the structure of market: existent beneficiaries, potentially beneficiaries
  • Analyzing the prices used on the market and make the documented proposals for modification of the prices used by the Institute
  • Analyzing the products and services supplied by the Institute in order to make useful proposal for raising quality and diversify them
  • Proposing the realization of new products according with market demand
  • Designing the strategies for attracting the new market segments/financing funds

Contact

Address:  Povernei Street, No. 6-8, Sector 1, Bucharest, Romania
Phone:    +4021 312 40 69/24;
Fax:        +4021 311 75 95

Contact person:

Liliana Grecu   This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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